Server-side Tracking
See every sale clearly, and give your ads the data they need to perform.
GA4, Google Tag Manager server containers, Meta Pixel and Conversion API set up properly, so your numbers match reality.
- GA4
- Google Tag Manager
- Server-side GTM
- Meta Conversion API
- Looker Studio
Accurate analytics
Meta Conversion API
Tracking on your domain
Ad blockers, iPhone privacy changes and browser restrictions hide a large part of your conversions. When Meta and Google can't see your sales, they optimize badly and your cost per sale goes up.
Server-side tracking sends conversion data from your server, deduplicated with the browser pixel, so your reports are accurate and your ad campaigns learn faster.
GA4 setup
Clean events, ecommerce tracking and conversions you can trust.
Server-side GTM
A first-party tagging server on your own domain.
Meta Conversion API
Server events deduplicated with the Pixel for better match quality.
Consent-aware
Tracking that respects visitor consent choices.
Offline conversions
Send WhatsApp and phone orders back to your ad platforms.
Clear dashboards
One report showing which channel and ad produced each sale.
- 1
Audit
Check what is tracked today and what is missing.
- 2
Plan
Define events, conversions and data flow.
- 3
Implement
Set up browser and server tracking with deduplication.
- 4
Verify
Test every event and compare against real orders.
Every project gets a fixed quote after a short conversation. No surprises.
Tracking Audit
Custom quote
- Review of current tracking
- Missing events and errors
- Fix plan
Full Setup
Custom quote
- GA4 and GTM
- Server-side GTM container
- Meta Pixel + Conversion API
- Event deduplication
- Testing and documentation
E-commerce Tracking
Custom quote
- Purchase and funnel events
- Offline and WhatsApp conversions
- Dashboard setup
- Monthly checks
Why isn't the Meta Pixel enough?
Browsers and ad blockers block many Pixel events. The Conversion API sends the same events from your server, so far fewer sales go missing.
Will this work with my website platform?
Yes. It works with Next.js, WordPress, WooCommerce, Shopify and most custom sites.
Do I need a separate server?
A small tagging server is used for server-side GTM. I set it up and keep the cost low.
Start your Server-side Tracking project.
Send the form and your request arrives in my inbox right away. You get a confirmation email, then a reply with a plan and quote within one business day.
- ✓Free first consultation
- ✓Fixed quote before work starts
- ✓Clear updates and reports